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Affiliate Programme
Page
Rank Explained
Page Rank relies on the uniquely democratic nature of the web by
using its vast link structure as an indicator of an individual
page's value. In essence, Google interprets a link from page A
to page B as a vote, by page A, for page B. But, Google looks at
more than the sheer volume of votes, or links a page receives;
it also analyzes the page that casts the vote. Votes cast by
pages that are themselves "important" weigh more heavily and
help to make other pages "important."
Important, high-quality sites receive a higher Page
Rank, which Google remembers each time it conducts a
search. Of course, important pages mean nothing to you if they don't match your
query. So, Google combines Page Rank with sophisticated
text-matching techniques to find pages that are both important
and relevant to your search. Google goes far beyond the number
of times a term appears on a page and examines all aspects of
the page's content (and the content of the pages linking to it)
to determine if it's a good match for your query.
Integrity
Google's complex, automated methods make human tampering with
our results extremely difficult. And though we do run relevant
ads above and next to our results, Google does not sell
placement within the results themselves (i.e., no one can buy a
higher Page Rank). A Google search is an easy, honest and
objective way to find high-quality websites with information
relevant to your search.
Learn more about Link Exchange, Link Popularity and the
Super Links service by reading these Frequently Asked
Questions.
Question:
Why are 'Links In' important?
Answer: This
information is important to website owners and managers because
search engines rank websites based in large part on the Link
Popularity of your site. For more information, read Page
Rank
Explained at
GOOGLE.com
Question: How is a website's Link Popularity (Link
Score)
calculated?
Answer: Link Popularity is determined by adding the total
number of 'Links In' to a given website plus the sum of the
'Links in' for the websites providing those links. Examples are
shown below. Each search engine employs its own formula for
determining Link Popularity. Depending on the search engine, a
variety of other factors will contribute to your website ranking
at that particular search engine for a particular keyword. Link
Popularity is typically one of the principal factors.
Calculating Link Popularity
Example1: If 2 websites are linking in to your website and
both of those websites have 10 sites that link in to them, then
your Link Popularity score is 22 (2 + 10 + 10). Stated another
way: You have 2 link partners and your Link Popularity is 22.
Example2: If 3 websites are linking in to your website and each
of those websites have 5 sites that link in to them, then your
Link Popularity score is 18 (3 + 5 + 5 + 5). Stated another way:
You have 3 link partners and your Link Popularity is 18.
Question: Do all search engines use the same formula?
Answer: No. Each search engine employs its own formula for
determining Link Popularity. Depending on the search engine, a
variety of other factors will contribute to your website ranking
at that particular search engine for a particular keyword. Link
Popularity is typically one of the principal factors. Other
major factors include the quality of your content (keyword
density) and well written Title tags.
Question: Do all 'Links In' contribute equally to a website's
Link Popularity score?
Answer: No. Receiving a 'Link In' from a very popular website is
more valuable than receiving a 'Link In' from a relatively
unpopular website.
Question: What is 'Links Out'?
Answer: 'Links Out' are links found on a website's homepage
which point to pages on other websites. 'Links Out' have no
direct effect on a website's Link Popularity score but can help
a website acquire new link partners. This system will collect up
to 100 outgoing links per homepage.
Affiliate Programme
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