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Top UK Internet Searches (Dec 2007)

The British internet user put "on fire" all the search engines, which are available for them to find sources of information for travel, news, sport and you might of guessed it the weather.  The Brits were hungry for gossip about our well known celebrities which came in the top 6 preferences.



 

 TOP 10 CATEGORIES (searches) Dec. 2004


1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
 
Travel/Holidays/Hotels
News/Sports/Weather
Home/Cars/Mobiles/Gifts
Adult Entertainment
Banking/Credit Cards
DVD/CDs/MP3s
Celebrities
Insurance
Jobs
Food/Health
 

 
5,888,000
4,220,000
3,893,000
3,305,000
2,348,000
2,170,000
1,375,000
790,000
680,000
498,000

 
23%
17%
15%
13%
9%
9%
5%
3%
3%
2%
 


These figures
give a flavour of what the Brits looked for on the Internet in December 2003 and represents 85% of all searches:
 
 TOP 15 CELEBRITIES (searches) Jan. 2005

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
 
 
I'm a Celebrity Get me Out
Jordan
Eastenders*
Britney Spear
Simpsons
Pamela
Kylie
Michael Jackson
David Beckham
Robbie Williams
Will Young
Elvis Presley
Victoria Beckham
Dido
Pop Idols

Total

 
321,303
291,812
227,400
212,748
136,029
108,318
99,416
87,876
67,175
50,670
46,960
43,150
40,607
31,190
24,985


1,468,336
 

 
22%
20%
15%
14%
9%
7%
7%
6%
5%
3%
3%
3%
3%
2%
2%

 

 
up
up
down
up
up
up
up
down
up
up
down
up
up
down
down
 

TOP GENERAL UK (searches) Dec. 2004


Travel/Holidays/Hotels
Adult
PC Games
Sports
Credit Cards
BBC
Car related
Insurance
Flights
News
Mobiles
Chat
Jobs
MP3
DVD
Loans
Weather
Banks
Dating
Virgin
CD
Sky News/Sport
Clubs
Easyjet
Ryanair
Gifts
Paris
Eastenders
Home & Furniture
food
Disney
health
Casino/Betting
Michael Jackson
Britney Spear
Home & Kitchen
Royal Mail
Simpsons
Jordan
Home & Garden
Home & Bathroom
Electrical Goods
Diet
Kylie
Pamela
Jonny Wilkinson
Will Young
Winnie Pooh
Robbie Williams
David Beckham
Elvis Presley
Dido
Victoria Beckham


 


3,700,000
2,250,000
1,590,000
1,500,000
1,442,000
1,250,000
1,000,000
790,000
780,000
710,000
700,000
680,000
679,000
580,000
550,000
526,000
410,000
380,000
375,000
370,000
350,000
350,000
340,000
307,000
280,000
260,000
246,000
212,000
210,000
210,000
205,000
190,000
150,000
137,000
133,000
131,000
129,000
125,000
114,000
112,000
110,000
100,000
98,000
96,000
80,000
59,000
49,000
49,000
43,000
36,000
35,500
33,500
33,000


 


14.64%
8.90%
6.29%
5.93%
5.71%
4.95%
3.96%
3.13%
3.09%
2.81%
2.77%
2.69%
2.69%
2.29%
2.18%
2.08%
1.62%
1.50%
1.48%
1.46%
1.38%
1.38%
1.35%
1.21%
1.11%
1.03%
0.97%
0.84%
0.83%
0.83%
0.81%
0.75%
0.59%
0.54%
0.53%
0.52%
0.51%
0.49%
0.45%
0.44%
0.44%
0.40%
0.39%
0.38%
0.32%
0.23%
0.19%
0.19%
0.17%
0.14%
0.14%
0.13%
0.13%
 


Source of Data : Overture - AOL - MSN - Freeserve - Lycos - Yahoo
Searches do not include direct visits to websites
Information represents 85% of all internet searches
Care was taken for accuracy of information - please allow +/- 3% error
For more information email : enquiries@sentrydigital.co.uk
 

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